Effectiveness of programmatic advertising in the digital marketing of audiovisual content. Journal on studies and research of academic knowledge, Itapúa, PY, n. 19, p. e2025008, 2025. DOI: 10.70833/rseisa19item661. Disponível em: https://revistas.uni.edu.py/index.php/rseisa/article/view/661. Acesso em: 21 oct. 2025.